- [Glen] Analyzing your competition
in the Google Keyword Planner.
I want Detailed Blueprint to be the most advanced
cutting edge SEO program that exists online.
As such, there are some ideas and concepts in this module
that I'm incredibly proud of.
However, I should be upfront about another goal.
Part of my focus is helping beginners to SEO fast track
their success to an advanced level.
Because of that, I should note
that this is a video primarily for beginners.
If you already know about Google Keyword Planner
and its features, I respect your time,
this probably isn't the video for you.
That said, if you haven't used the Google Keyword Planner
in a while, they do have one feature
you might not be familiar with
which allows you to analyze anyone's website
and the keywords it talks about.
It might be nice for you to get a bit of a refresher
about what this tool can actually do.
That said, this video is primarily
for people who are brand new to keyword research
and who may also be on a budget,
or you just wanna get your feet wet,
you wanna understand what's going on
what you're looking at, what kind of data you can get back
from tools before you potentially look into something else.
If you are just starting out, great,
we all have to start somewhere.
And I've tried to make this program the resource
I wish I had when I was starting out.
I wanna take you from where you are now
and fast track your progress
to being a highly skilled search engine marketer.
And being totally honest with you, I like the challenge.
I wanna take someone from zero
with the first iteration of this program,
to a few months or even a few weeks down the line saying,
God, Glen before I was nowhere,
I didn't really know what I was doing
and now come and look at our search traffic.
I like that challenge, I know it can happen.
I know it will happen,
so I wanna facilitate that and see the results
and the success stories hitting my inbox.
So to get you started in this video
I'm gonna introduce you to the Google Ads Keyword Planner
and the landing page for that looks something like this.
You might be thinking it's great
that Google have put together a keyword tool
just for us SEOs, but this is designed
for people buying Google Ads to find terms to target.
The ads that you see at the top of search results,
before you buy the ads you wanna have an idea
of how many people are searching for something
and how much you might spend on every click.
That is what this tool is designed for.
With that in mind the first thing I should tell you,
is that you need a Google Ads account
to use this Keyword Planner, though they are free,
you don't have to spend any money to use it.
That said, if you do spend money on Google Ads,
Google give you more accurate search volume numbers
though it isn't a requirement.
If using the tool for free
and you've never spent money on Google Ads
and you put in a search term,
they will give you a range as to how many searches it has.
They might tell you, this search term gets
between 100 and 500 searches per month on average.
Whereas if you have spent money on Google Ads
I don't know the exact limit,
I think it may be over a week over a certain amount of money
$100 or $500, they will be much more specific.
They will tell you that a certain phrase
gets 370 monthly searches
instead of that kind of broad range from before.
Once you've set up a free account and logged in
you will see something like this.
We've got two options, discover new keywords.
You give Google a keyword to work with
and they give you a lot of similar ideas.
Or if you have a lot of keyword ideas already,
you can paste those in
and Google will give you the search volume for those.
For the first part of this video
we are gonna focus on discovering new keywords.
If you click on that button you will see a window like this
and then you can just enter a search query
that is relevant to your industry
and what you have going on.
I've been really creative here
and I've ended best barbecue grill as a search query.
And what I really like about this tool
is the historical trend.
Currently, or at least when I took this screenshot
I had this set on the UK.
In the UK we can see that April, may, June and July
are the months that people are more likely to be searching
for best barbecue grill.
Whereas November, December, January
which are typically very cold,
people are less likely to barbecue outside
so they're not gonna be searching for that.
That's one feature I really like.
The blue bars are total searches,
whereas the red bars are just searches
that are made on mobile devices.
But if you scroll down the page
you will see something like this.
I gave Google my suggestion, best barbecue grill
and they've given me a lot of other terms to work with.
Best grill, table top barbecue, best portable barbecue,
and many more.
And then next to that we can see
their average monthly search volume
averaged out over the last 12 months,
which is really nice to have.
And then competition, I just wanna make a comment on this
so you don't get confused.
I've had people ask me this before.
This is not competition
for how difficult it is to rank for something in Google,
this is how many people are buying ads for those terms.
Best grill isn't so competitive
compared to best charcoal barbecue
which is quite a bit more specific.
You really can't enter anything
and Google will give you suggestions.
I typed in leather boots here, make a lot of suggestions.
And I typed in meal delivery here
and we get a whole range of different suggestions.
This is really cool, really useful and really quick.
And another nice feature
is that you can actually change the location
that the numbers are from,
so you can change the country and the language.
Going back to the leather boots example
this is what I get when my location is set to the UK,
but if I change my location to Spain
not only do we get different suggestions
but we get totally different search volume numbers as well.
Brogue boots in the UK gets around 6,600 monthly searches,
whereas in Spain it only gets around 40 monthly searches.
As you can imagine, people in Spain
they are searching in Spanish and not English,
so that volume is understandably quite a bit lower.
Going back to the original screen that we get
there's one more feature that I really like
and we haven't used the Keyword Planner for a while,
you might have forgot about this.
But they also let you start with a website.
You can actually input a website
and this example I've inputted the kitchen.com,
a food website and Google will give you keyword suggestions
and maybe even content ideas based on the content
they read and crawled on that specific website.
You can put at any semi-popular website
and Google will give you suggestions for keywords
that you might wanna buy ads on,
but for us that we might want to target for SEO.
And the other option, as I said,
is that you have a set of keywords and ideas already,
you can paste them in there
and Google will return the volume for all of those
that you enter.
I think it's really easy for people who have been doing SEO
for a long time to forget how fun
this kind of thing can be
when you first realize this data is available,
especially when you're just starting out in SEO
and you just didn't know that people could find this out.
I think it can be really fun.
That's my first suggestion.
Have fun, click around, don't take it too seriously,
and satisfy some curiosity along the way.
Surely, if this is your first time doing this
there's something where you think,
I wonder know how many people are searching
for this thing, in this country or in this language.
Go and find that out.
Of course, at some point you're gonna wanna start searching
for terms relevant to your industry, your website,
or the websites that you're working on.
But if this is your first rodeo,
just have fun with it and see what you see.
We are gonna get quite a bit more advanced in this program,
but this is a great starting point.