- Homepages and Best Company Queries.
When I started out in SEO more than a decade ago,
if you really wanted to rank for a phrase,
you made sure your homepage targeted that term.
Homepages are, more often that not,
the most authoritative page on a site
due to having the most links,
so they were used to target competitive queries.
These days, I don't have any numbers on the change,
but it certainly seems that the opposite is true.
Unless you're looking for a specific brand,
homepages don't tend to come up
in search results that often.
If you actively implement my video on
The SERPs Tell You Everything,
you'll likely start to get the same realization.
There is one specific phrase
where homepages do seem to dominate though,
and that's for queries with the term best company in them.
Now I should point out at this stage,
you probably aren't in a position,
where you're going to want to modify your homepage
to compete for these phrases.
If that applies to you and it applied to Detailed as well,
I would skip this video and move on to the next one.
I wanna be respectful of your time
and don't want to waste it.
Just for people running affiliate, product,
or agency websites,
you might get something really cool from this.
Now if you search for the best of anything,
Google tend to prioritize curations,
rather than any individual specific company.
So if I search for the best SEO agency,
you might see a list of curations like this.
Or what if I search for the best media scheduler,
the top result is a curation of the best tools.
If you search for something like
the best sewing machines for beginners,
you'll see the same, as you will for the best wetsuit.
You will get a list of the best wetsuits
for different occasions,
and not just the top results, but most, if not all of them.
So if you're a manufacturer who really does
make the best wetsuits, you're going to benefit
from being on the curations of others.
However, best term company phrases might be worth targeting,
as Google tends to rank homepages for them much more often,
and they might be especially worth it,
if your homepage isn't currently targeting
any phrases at the moment.
So if you search for best car shipping company in the UK,
with around two and a half thousand monthly searches,
you're likely to see AutoShippers
and their homepage showing up.
If you search for best furniture company,
with around 1,100 monthly searches,
you will see the homepages of Furniture Village,
and Barker and Stonehouse probably show up.
And if you search for the best terpene company,
with around 700 monthly searches,
you will see the first two results are actually homepages,
and that doesn't happen very often
for a lot of other phrases.
Now in some cases, it's likely that authority and brand
are what helps companies rank,
rather than specifically targeting the phrase
best something company,
but if we go back to that last example,
we do see that they kinda mention it in some way.
So on terpens-uk they have top terpene companies
which is in bold, so Google correlates best with top,
and on True Blue, one of their testimonials
literally has the word best in it.
If we search for best SEO company,
which gets around 900 monthly searches,
we're actually gonna see quite a few homepages here.
You might see Rank Number One, Cartoozo,
and DUBSEO, and the irony here isn't lost on me,
but these companies seem to be pretty well optimized
for this phrase.
Rank Number One have the word best in their content.
Cartoozo have best SEO company literally
at the start of their title tag,
and DUBSeo have best SEO services company
in their title tag.
If you search for best solar company,
with around 600 monthly searches,
you might see the likes of Naked Solar,
who have the word best in their title tag
and their body content.
Or, Compare Solar who have the phrase best solar
right there on their homepage.
So I could keep going with this,
but I think you're starting to get the idea.
Homepages can do very well for this type of query.
So if your homepage isn't optimized for anything,
this might be an angle that you can go for.
As I say, I know this isn't going to apply to everyone,
but I know someone will see a great opportunity with this
for their website, so I just wanted to share the concept,
get the gears going in someone's head,
and I know for someone,
they're gonna find this really valuable.
And if you start implementing that Read the SERPs video,
you're gonna get ideas that you can implement,
that other people haven't caught on to
that you can start benefiting from.