- [Male Instructor] The keyword research angle
that changes everything.
In September of 2018,
I went live with an article on a keyword research angle
that I personally found to just be incredible.
In that article, I promise to help people
find the best keyword link and content opportunities
that exist on the web.
And I still stand by that statement today.
The piece got some of the best feedback
I've ever had on any article I've written
and I just cannot wait to share this idea with you.
Now, as a little ego boost for myself,
this really doesn't matter at all,
but it does rank first right now in Google
for advanced keyword research,
gets little to no traffic, no one really searches for that,
but it feel pretty good to me.
So, I just really wanna share this concept with you.
And in this video for Detailed Blueprint,
I'm actually gonna show you one of these methods in action,
which I've never done before.
At the end of 2018 I shared the concept,
but I never actually showed it in action, me doing it,
which I'm gonna do for you today.
And I should probably add,
I've reached 0.001% of SEOs with that article.
It's not saturated.
The first test that I did today
that I'm going to show you literally was the first one
and I found some incredible websites to analyze.
The logic behind my approach that I'm about to share
with you is simple but means you're pretty much guaranteed
to find the best keyword ideas that exist in your industry.
Here's the angle, you find the youngest websites
in your niche that are getting the most search traffic
and analyze which keywords they targeted, content they wrote
and the links they picked up to help make that happen.
If a new website can bring in a lot of traffic fast,
you can target similar terms with the new website of your
own or do even better with an already established website.
I don't know if I got this across properly just yet,
but if I did, I hope you see how powerful that can be.
I'm going to introduce you to three separate approaches
on how to find these websites for yourself.
I'm gonna show you the very slow but completely free method,
a quicker approach, which can also be done for free
or you can buy a tool for our $97
and the absolute fastest approach if you wanna go crazy,
but this is gonna set you back more than $500.
Either way, with all three approaches,
you're going to need a list of terms in your niche
that get between 500 and 5000 searches per month,
less than 500 per month and the websites you analyze
might not be worth looking into.
More than 5,000 searches per month and they might be
too competitive for you to rank for as well.
The more terms you can come up with,
preferably dozens, the better.
And you can use any keyword tool for this.
You can use Ahrefs, SEMRush, Moz, Mangools,
or even free alternatives like keywords everywhere
and the Google keyword planner.
So let's start with the slower but 100% free approach.
Taking your dozens of keywords head on over to Google
and start searching for them one by one.
For every website you aren't familiar with,
on the first two pages of Google, you know you haven't seen
them before, they're not a big brand or something like that.
Put them in whois.com
or any other WHOIS checker to determine their age.
So, the website you're on right now, SEOblueprint.com,
I put that in whois.com and then we can see
when this domain was registered, back in 2014.
If the website is ranking for a semi-decent term
related to your industry and it's young,
preferably less than two years old,
but you can check those less than three years old as well,
fantastic.
Write it down so you can properly analyze it later.
If you're really on a budget and you wanna do this for free,
that's totally fine.
You can use a free SEMRush account,
check up to 10 websites per day.
Or you can use a 10 day free trial.
Right now Mangools have a 10 day free trial
and you don't need to use a credit card.
Similarweb.com is another option.
It's free.
You can check as many websites as you want,
but it's not only focused on search traffic,
so you will have to fill that out yourself.
As I say, this is going to be slow.
It's a slow process, but that doesn't make things impossible
and keep in mind that you only need a single hit
for all of your efforts to be worth it.
You only need to find a single website that is young,
relevant to your industry, but gets a ton of search traffic
that you can analyze for all of this work to be worth it.
So, let's move on to a quicker angle
where you could spend around $97 maximum.
There are two bottlenecks to the last approach.
Finding domains in search results and checking their age.
Both of these are pretty slow and pretty tedious.
Checking search results can be sped up
massively in two ways.
You can use a tool called SerpScraper,
which is free or another tool called ScrapeBox
which costs $97 at the time I'm recording.
SerpScraper looks something like this
and ScrapeBox looks something like this.
For as long as I've known ScrapeBox,
it was a windows only tool
but very recently they have a Mac version now as well.
inside detail blueprint, we already have a video
on SerpScraper and how to use it,
so I will link to that below.
ScrapeBox costs $97 as I said at the time I'm recording
and lets you easily add variations to your search queries.
It helps with keyword research and so on.
But when I jump over to my browser,
I'm going to use SerpScraper.
So you don't need, ScrapeBox,
it's just a cool tool to know about
if you've never heard of it before.
So either of these tools, you use them to pull back domains
for all of the search results that you wish to analyze.
So, I should add at this point that while you will be doing
a tiny fraction of what rank trackers do,
this does go against Google's terms of service.
So, rank trackers, they track thousands,
if not tens of thousands of queries per day
and their rankings and the websites in them.
You will be doing a tiny fraction of that,
but I should let you know this.
If you really wanna speed and scale things up,
you can use proxies which are readily available on the web.
They work with SerpScraper and ScrapeBox
but that's totally up to you.
If you wanna speed up the WHOIS part of the process,
checking how old the website is,
you can simply Google bulk whois checker.
Now you probably think I'm being lazy with that suggestion,
but they tend to go offline quite a bit.
I can be using a tool very happy with it
and the next day it doesn't work anymore
so I'd go back to Google and just click on the next result.
When I jump over to my browser,
I'm going to be using this tool from bulkSEOtools.com
but it doesn't always work.
So I'm not gonna tell you you have to use this one.
You can literally just Google and try the results
and see which is best for you.
This tool is totally free and lets you check
the age of 500 domains at a time.
So after we've covered the third angle,
I'm gonna jump over to my browser
and show you that tool in action.
And the third angle is this,
the $500 plus approach for serious analysis.
I genuinely believe this is one of the best,
if not the best approaches for finding keywords to target,
especially since you can analyze the links and content
that helped new websites rank well.
It's not just about keyword research.
You can see what those websites are writing
and what links they picked up to get those rankings
and all of their traffic as well.
For that reason, for how powerful this is,
I know some people watching this video are going to want
to take it to the next level and that might be you.
You might have your own way of doing things,
but the way I did it, I paid for a tool called DataforSEO,
which I've used quite a lot.
And what DataforSEO does, is that instead of having
to scrape Google search results,
they've already done the heavy lifting for you.
You just tell them the phrase
and they pull back the domains for you.
And that website looks something like this.
It's actually quite cheap to get the data,
but they do have a minimum deposit of $500.
So that's where the $500 comes from.
For the next step, I post in the user combination
of whoAPI and something from our developer,
but whoAPI is totally fine.
WhoAPI looks something like this
and they have monthly packages.
So right now for around $16 per month,
you can check the age of 6,000 different domains.
If you wanna check more,
they have different pricing as well.
So if you are the person watching it,
who sees the real potential here
and you just wanna search the whole internet.
If you wanna take this to the next level,
I'm going to assume that you have the knowhow yourself
or you're happy to enlist the help of a programmer.
I did take computer science in college,
but I am no programmer myself.
I would be doing you a disservice
to get into the details here.
But the end result of this approach is that with persistence
you will find the best keywords, links and content ideas
that exist in your industry.
You can style the results however you want,
but when I first tried this, this is how I styled things.
Now, before I jump over to the real world example
I'm about to give you, I have to make a disclaimer.
This isn't perfect and the reason it isn't perfect,
is because WHOIS, will only tell you
when a domain was registered.
So website might actually be brand new
and ranking really well,
but it might've been done so on an old domain.
For example, SEOblueprint.com
I haven't owned this domain name for very long
yet if this was getting 100,000 visits per month
from Google, you wouldn't have found it with this approach
because it was registered back in 2014.
So, this angle is really only gonna help you
find websites where the domains they are on
were registered quite recently.
It still works.
You can still find tens of thousands,
hundreds of thousands of examples,
but it's not going to catch everything.
So I just thought I should clarify that
and put that out there.
I'm going to skip over now to the next part of this video.
The sound might be a little bit different.
It should be the same, but just a little bit of a warning.
It is a real world live example
and I really hope you like it.
So, I have my browser open here and I am on ahrefs.com
as I said at the start of the video, you can use anything,
SEMRush, Moz, Mangools, whatever you like.
You can use them for this step of the process.
So I'm gonna keep this really simple.
I have searched for how to check.
This is literally the only test I've done
to show you this example.
I clicked on phrase match.
And what that means is that all of the terms that Ahrefs
shows should only have the phrase how to check in them.
And then what I'm gonna do is change the volume.
So I want the minimum volume to be around
500 searches a month and the maximum to be around 5,000.
We don't want less than 500 because we might be
checking a lot of websites that don't get much other traffic
and we don't wanna check more than 5,000
because it's very unlikely
that newer sites will be ranking for those.
So we're just gonna focus on that.
So Ahrefs pulls back 500 keywords.
I took around 200 of those
and I loaded them over in SerpScraper.
So let me open that up.
And this is what I did.
I just kept it really simple.
google.com 10, results per page, 32nd delay.
And then these were the queries that I took from Ahrefs.
If you don't know about this tool or how to use it,
it's totally free.
We have another video on that inside the program
and I will link to that below.
So then what I was going to do,
I was going to sort them in Excel.
I was gonna go and take the data and actually sought
those domains properly and get rid of duplicates and get rid
of all of the URLs and data that was brought back.
I didn't wanna give a specific example inside the training
because these do tend to go offline.
So I really would just Google bulk WHOIS lookup.
But for now, this one is working pretty well.
So what we can do is we can search for that
so I can paste in the URLs and look what happens.
Paste in the fancy URLs or the messy URLs.
I clicked submit and then it automatically
cleans them up for me.
It gets rid of all of the duplicates
and it only pulls back the domains.
It's really useful.
So, from that list of how many was it?
230 URLs, we ended up with 127 unique domains.
So I'm not actually going to keep this running.
I don't want to do the test again.
And what I'm actually going to do now
for the rest of this video,
I'm actually going to blur some of the domain names.
I don't think it's fair to show the websites.
However, you can do exactly what I did.
If you wanna put this to the test and you really wanna see
which websites I pulled back, do this exact query in Ahrefs,
change the volume, you'll probably get the exact same
results in SEMRush and Moz.
Put them in a SerpScraper or in ScrapeBox,
pull back the search results
and then check them and see how old they are.
So I pulled back quite a lot of domain names
and the nice thing about this tool is that you can change
the order so you can change by the newest first.
You can see when these domains were registered.
If my blurring is working properly,
then there should be one domain that isn't blurred
and that should be this one.
And the reason I'm not gonna check this one
is because I already know it's part of a bigger website.
I know the Spruce was part of a bigger brand.
However, I literally only checked 127 domains
and I promise this was the first check.
I didn't do hundreds of checks just to make this video.
The first key phrase I searched for,
the first domains that I looked at,
and we've already found some that are very new.
I can't read out the names right now,
but you can see the date created here down the side.
So I've opened quite a few of these in Ahrefs
and let's go see what we have going on.
So, the first one we can see,
they've been picking up links very recently.
Apparently, they didn't have a single link
to their website back in July of 2018,
yet they're already getting 120,000 visitors
per month from Google.
And we can look in organic search here
and we can see the same,
just a massive rise in search traffic.
If you don't have a tool like Ahrefs, you can do this
in Moz, SEMRush, you can do this in Mangools.
If you're on a budget, Mangools have a 10 day free trial.
SEMRush allow you to check 10 sites per day.
I think it is with a free account
or you can use similarweb.com
you can check as many websites as you want for free.
The downside is that
they don't just focus on search traffic.
So, what I could do now is dive into what content
they wrote, what other keywords are they targeting,
what links did they build, and I can get a ton of insights
from the single website that is ranking
really quickly in Google.
In less than a year,
they're getting 120,000 visitors per month from Google.
I can go and reverse analyze what they did.
So another website here, pretty similar situation.
They actually started much sooner.
So in September of 2018 already getting
around 113,000 visits per month from Google.
And we can verify that over here.
Just a massive spike in search traffic.
So another example, not as much traffic this time,
but if we look at the chart,
it's certainly still looks very impressive.
This one's pretty interesting.
A massive spike in referral domains.
This mean that's exactly what happened,
Ahrefs may have just taken a while to pick up these domains,
but according to Ahrfes
they have pretty much little to no value.
This stat is never perfect.
This is kind of how they think of the links.
This is the value that they attribute
to the links pointing to this website.
This is a terrible score.
This is out of a hundred.
Close to a hundred is reserved
for some of the biggest websites in the world.
You know, Facebook, Wikipedia, and Google,
but still that is incredibly low.
But if we look at their search traffic
it has just jumped up massively overnight.
So again, I'd want to see what are they writing?
What other keywords are they targeting?
what links did they build to help make that happen?
Another one here, this one is incredible.
It's a little bit too good to be true.
1.6 million visitors per month
from Google checking organic search.
This one was a bit older when I looked at it
when I pulled back the data from the bulk WHOIS check,
but it looks like they were on a pretty nice ride.
So this one isn't that special to me.
The numbers are absolutely huge of course,
but it has been around for a bit longer
than the other ones I was looking at
and that domain rating, while it isn't a perfect metric,
it's not something you're gonna build
or replicate overnight.
There's probably something more going on here.
Maybe some other websites that they run that helped
them build up this authority or something like that.
So just one more example.
Getting around 74,000 visits per month from Google.
Very low domain rating here.
Very few backlinks pointing to their website.
But if we look at organic search,
that is not a bad rise in traffic over the last few months.
So hopefully my blurring work properly,
sorry that I had to do that,
but I just wanna be respectful and fair to these websites.
If we really wanna know the exact websites
that I looked at here, as I said,
you can just do the exact same thing.
Take these queries, open them up in SerpScraper
and then use a bulk WHOIS checker.
You can see some of the domains I pulled back there
and then just see what you get.
When I shared this with the world,
I don't believe anyone else had talked about it
and I do have a bit of a reach in the world of SEO, sure.
But not everyone takes action on things
and I certainly don't reach everyone.
So out of SEOs that actively work on ranking websites,
you are probably in the top 0.0001%
who even know about this, who will even act on this.
So I really hope you like this.
It is a super powerful angle
and it's something I'm really proud to share with you
and I hope you get a ton of value from this.