- [Instructor] The PDF Opportunity:
an Angle Available for the Taking.
One project I'm excited to undertake
in Detailed Blueprint is sharing exact key phrases
to target where you have less competition to rank.
You have lifetime access to this program
so I'm constantly going to be adding new terms
and phrases to target,
especially thanks to my research at Gaps.
So Gaps, I'm constantly analyzing
very successful online businesses.
I'm finding very interesting terms and phrases
to target with very little competition.
So not only am I gonna be teaching you
how to do keyword research,
I'm gonna be giving you real specific examples as well.
Now as a disclaimer upfront,
not all of them are going to apply to you.
We have people with a lot of different aims in this program.
However, I do intend to cover a lot of them,
so something will be valuable for your specific situation.
And in this first example,
I want to introduce you to the PDF approach.
Now if you enter PDF in any keyword tool,
you're going to get back a lot of generic
and sometimes spammy terms with high search volume.
You're gonna see phrases like small PDF,
word PDF converter, how to edit a PDF, and many more.
And if we do the same in SEMrush,
we're gonna see PDF editor,
combined PDF, JPEG to PDF, and many more.
So of course I'm not here to tell you
to write about converting or editing PDFs.
Instead, something you might
not have considered is that in your niche,
people are specifically looking for PDFs
on content you've probably already covered.
And as you might have guessed,
it's often .PDF files that are ranking
actually PDF files meaning there's less competition
from normal HTML pages.
So let's look at an example real quick,
let's just take the world of marketing.
First example key phrase is marketing strategy PDF
gets around 200 monthly searches.
Now keep in mind I am going to share a few more
monthly search volumes,
but these are country specific, these are for the US.
Their number is probably quite a bit higher
but no keyword tool is perfectly accurate
so just take these as an idea.
It's not the world
and it's also not perfect.
Just an idea.
Marketing plan example PDF around 300 monthly searches.
Social media marketing plan PDF,
marketing proposal sample PDF,
marketing plan sample PDF around 450 monthly searches.
And if we go over to the search results
so in this case, social media marketing plan PDF,
we can see that a lot of the results are
actually PDF files rather than
just pages talking about PDFs.
Now the search volumes are going to be small,
I admit, but the competition is also next to nothing
in a lot of cases.
There are also certain variations that can apply
to a lot of niches, such as contract and PDF.
So in the world of contracts we have
simple construction contract PDF,
behavior contract for teenager PDF,
that might sound a bit strange
but if you have a parenting website
that could be the perfect thing for you to target.
Freelance graphic design contract PDF,
great if your audience are graphic designers.
Wedding photography contract PDF,
great if your audience are photographers.
And rent to home contract PDF
if you're in the real estate world.
So if we take one of those and we search for it,
wedding photography contract PDF,
again we can see a lot of the top results in Google
are actual PDF files.
So in cases like this I would create the actual offering,
the PDF, the contract sample,
and then what I would do so whatever that may be
and then what I would do is I would brand a page or two
at the end of the report with who you are,
what your website is about,
and who you help and how you serve people.
So do that at the end of what people are looking for.
I wouldn't mess with the actual thing
that they want or need.
I wouldn't put your logo
all over the contract sample, for example.
But keep in mind that you don't have to create a public PDF.
You can still rank for PDF related terms
and then offer it form the page.
Maybe as an email opt-in
or a maybe a sample of other sources.
So if we go back to the wedding photography term,
not all of the top ranking results
are PDF files, normal pages rank as well.
In the world of templates
we have weekly planner template PDF,
meal plan template PDF,
startup business plan template PDF,
free invoice template PDF,
quite a lot of search volume in there, 2400.
And doing this research around PDF queries
can lead you to some really niche stuff.
So I don't know Dungeons & Dragons,
I don't know what this particular phrase is looking for
but D&D 5E item card template PDF
gets around 450 searches per month in the US.
If your audience is for gamers
or specifically people who play Dungeon & Dragons,
that might be something that you want to target.
In other industries,
you can just find really niche angles
but keep in mind they have little to no competition.
So in the world of woodworking,
we have DIY 3D printer plans,
free pallet furniture plans,
pallet bar plans, pallet furniture plans,
pallet house plans and many more.
At the very least with this research,
you might just get a great idea for a lead magnet
that you can give away to grow your email list.
So you already know what kind of PDF people want,
you can offer that in return for someone's email address.
So if you're gonna do this research for yourself,
there are two ways I would go about it.
First of all, let the keyword tool do the work.
If you're paying for a premium tool,
let them show what they've got.
So in this example, I'm opening up Ahrefs.
So you don't have to use Ahrefs
just using it for the example,
I have searched for template PDF.
Now the obvious choice is to use phrase match
and what that means is that all of the keywords
that are returned will include the words template
and PDF in there.
However, for me, that's a little bit too limiting.
So instead, I'm using the all keyword ideas option
which makes Ahrefs be a bit creative and show me
examples that I wouldn't have thought of.
However, I don't want them to be totally unrelated
so I also used the include function
and put the word PDF in there.
So Ahrefs, please be creative
but please stick to PDFs as well.
And you don't have to do this
but I've set the keyword difficulty to maximum around 40.
It's not a perfect metric but it can give you an idea
of how difficult it might be to rank for certain things.
And like I said, you don't have to do this in Ahrefs
you can do this in SEMrush, Moz and other tools as well.
I don't know if they have the exact same features
and the same wording
but they have similar options.
And another angle you can try is to find
the PDF queries that your competitors already rank for.
So in this case,
we're looking at the food blog food52.com
and any terms with PDF in them
that send traffic to their website.
Now I'm going to estimate here
this one's a little bit strange
because I imagine people are actually looking for
the free version of cookbooks
so a lot of these queries that they rank for
are the names of cookbooks with PDF on the end.
So I imagine people are not looking to buy
that specific thing and they just want the free version
to torrent and maybe see if it exists online.
I could be wrong,
that may be a terrible assumption
but I'm just guessing based on not knowing
this industry very well.
However, what you might learn from here
is that a ton of people are trying to get access
to a certain book, you might wanna
go and pick up that book and review it and talk about it
and share it with your audience.
Or you might wanna do a summary report
and share what the most valuable recipes
and the most valuable insights that you got
from that specific thing.
There are a lot of different angles you can take from this,
just search for some of your competitors
and see if they are already ranking for some
PDF related terms that might give you
some inspiration as well.
I plan to cover dozens of angles like this
so don't worry if one of them doesn't apply to you,
but have a play around in any keyword tool
and see what you come back with.
You never know, you might find something
pretty incredible for your industry.