- Ranking for your best keyword.
Some of the top sites on the internet,
do exactly what I'm about to tell you.
In 2019 I got to tick an item off my personal goals list.
I got to write for a website called TechCrunch.
I've been reading TechCrunch for over 10 years.
And while it has switched hands in that time,
it is still an incredible brand.
Hopefully you actually know it already
so I'm not actually trying to convince you of that.
So the article I wrote for them,
was on the topic of modern keyword research tactics.
I shared some really unique ideas
to stand the best chance of actually getting published.
And the editor's there, liking what I had to say.
And there I am, with my article that went live
on TechCrunch back in May of 2019.
So one particular angle in that article,
which got a great reaction,
was the idea of ranking for the best keyword in your niche.
Today, half of that article's actually behind a paywall.
The web is moving towards them, as you probably know.
So only paying subscribers of that website
will be able to see the tactic that I shared.
So I'm pretty excited
to be able to share it for you in this program.
So when I refer to the best keyword in your niche,
I don't mean the best keyword you can target,
but literally keywords with the word best in them.
Now you see, if you offer a product or a service,
and people are searching for the best of that product
or service, Google tend to rank curations of services,
rather than specific individual companies.
So as an example, a query here for best accounting software,
we can see Business News Daily, with a list of them.
TechRadar, with a list of them.
Capterra, with a list of them.
Those three companies do not actually
have or sell accounting software.
They just list the best providers of that.
Another example, best logo design services.
Designhill, 15 Best Logo Makers.
Website Planet, The Best and Worst
Logo Makers and Design Services.
And they're just actually curating the top websites.
You can see in the snippet there, for the second one,
they are just listing other websites.
It is a big internet out there, so there are som exceptions.
But it's typically very rare,
for Google to rank an individual company
for any kind of best query.
And some of these get thousands,
if not tens of thousands of searches per month.
Because of this, what a lot of smart companies are doing,
is creating their own list
of best service or software providers,
and putting themselves in the list.
That way, they can still rank for best queries,
which an individual page wouldn't have been able to do,
and then they can still convert users,
to their own offering, into paying customers.
So if there's a 'best' keyword
that people search for in your space,
it's probably a good idea to do something similar.
So let's look at a few real world examples.
So here we are on buffer.com.
They rank very well
for the best social media management tools.
They've got a list of 25 different companies.
And if we go down to number one on the list,
who is the best tool that they recommend,
well, it just happens to be their own service.
If we open up another website here, Userbrain,
The 10 Best Customer Feedback Tools,
they rank very well for this.
This is why I found them.
And if we go down the list,
they are not as kind of bold about it as Buffer.
They haven't put themselves as number one,
but they are on the list.
There they are.
Userbrain is one of the 10 best customer feedback tools,
talking about their own service,
and putting a coupon code in there as well,
which is pretty smart.
You don't just have to focus on the best service
or the best software, kind of, related queries.
You can focus on the best alternatives to another brand.
So TimeDoctor, they're covering
The 7 Best Harvest Alternatives.
Harvest is a software company.
And then if you go down, look at who's number one,
as the best alternative time doctor.
That's their own website,
before they start recommending other companies, as well.
Just one more example here, The 16 Best Chat Apps.
Yeah, but actually the most lenient
and kind of fair version of this,
they do literally talk about 16 other companies
and other chat apps.
But if you get to the bottom of the article,
then they have insights for their own tool.
Talking about their own messaging program.
And just as the last one,
so I think you can see where we're going with this.
And you will know pretty quickly
if this is actually relevant to your industry or not.
15 Best Logo Makers One Should Try.
I showed you in that example before,
they are actually second in Google right now
for anything related with logo designers,
logo design services.
This page gets a ton of search traffic.
And if we go down, look at who is number one in their list
of the 15 Best Logo Makers, it is themselves.
So it's up to you whether you wanna do this.
Or whether you wanna put yourself number one, or number 10,
or just kinda put yourselves as an after thought at the end.
But it is something that a lot of big brands are doing,
and having success with.
And you have to admit, it does make logical sense.
Depending on the niche that you are in,
there might be a great opportunity to rank
for an additional set of queries.
Try to be creative to see what other opportunities
might apply to your industry.
But some extras that come to mind for me include
best niche Facebook groups, if you have a Facebook group,
and you can put yourself in that list.
Best niche podcast, whatever industry you are in.
Best niche newsletters,
so if you have a newsletter that you're proud of,
and you focus on, could be wise to put together
a creation of other's in your industry.
And for the last example, best niche forums.
This can be pretty powerful,
because people are looking for exactly what you offer,
if you are in these spaces.
So try to be creative about what other angles,
on top of these, these are really valuable
and there's gonna be a lot of people searching for them,
but try to be creative about what other angles
might work for you as well.